CDMA'S CUSTOMER RELATIONSHIP DAY
By Adnews Staff
The Canadian Direct Marketing Association will host its annual Customer Relationship conference in Toronto on Dec. 2. The keynote speakers at the event will be New York-based Young & Rubicam vice-president Hank Schuyler and Scudder Canada Investor Services marketing vice-president Cheryl Young. Schuyler will discuss the Brand Asset Valuator, which statistically measures which customers relate to which brands. Young will talk about using direct marketing to build a brand with examples from Scudder's integrated marketing program. Other sessions will discuss how to develop customer relationship assessment programs, creative strategic partnerships to maximize customers relationships and maximize the profitability of customer relationships.