BRC WORKSHOP
By Adnews Staff
The Broadcast Research Council of Canada will host a workshop on Dec. 1 in Toronto to discuss multi-week reach/frequency software. Speakers at the event will be Nielsen marketing and sales group vice-president Mike Leahy and Leo Burnett Co. group media director and vice-president Theresa Treutler. The two will iniate an industry learning process based on multi-week reach/frequency capabilities.
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