CAMPAIGN SAYS CONDOMS MAKE FOR GREAT SEX
By Adnews Staff
Carter-Homer is trying to break the myth that condoms dull sexual pleasure. The company launched a campaign recently to tell Canadians that its Trojan Ultra Pleasure condom can actually enhance sex. The ads focus on the bulbous tip which the company says is larger than other condoms on the market. The campaign uses spots in Ontario and Quebec. The ads will air on the West coast beginning in January. The commercials feature "Rico, the world's greatest lover." Print ads will appear in urban weeklies and gay print publications in Toronto, Montreal and Vancouver until next spring. The campaign was created by Toronto-based Bates Canada.
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