WPP TARGETS WOMEN
By Adnews Staff
London, England-based WPP plc has formed a new U.S. agency that will focus on advertising and marketing to women. Called The Intuition Group, the agency's lead client will be Clairol Worldwide. The first brands the agency will handle will be Clairol's Nice 'n' Easy, Loving Care, Lasting Color, Ultress, Natural Instincts and a new product assignment. The Intuition Group will be headquartered in New York and will have operations in Europe, Asia Pacific and Latin America.
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