ERIN MILLS TOWN CENTRE OFFERS SHOPPING BENEFITS
By Adnews Staff
Erin Mills Town Centre of Mississauga, Ont. is giving away contest ballots when consumers shop at the mall under its Fringe Benefits Program. Under the deal, customers will receive one ballot for every $100 worth of purchase receipts accumulated at the mall during November and December. Ballots will be entered into a draw to win $2,500 in Erin Mills gift certificate. The shopping centre will continue the promotion during the months of February, May and August, with each draw having a grand prize of a $2,500 Erin Mills gift certificate. The shopping mall will match the prize with a donation to different charities each month including Credit Valley Hospital, Hospice of Peel, Erinoak and the Alzheimer Society of Peel. The Fringe Benefits Program is being promoted usng ads in community newspapers, direct mail as well as in-mall signs and counter cards. The campaign was created by Connections of London, Ont.