REEBOK DOWN TO TWO
By Adnews Staff
Reebok Canada of Aurora, Ont. has two unnamed agencies vying for its $1.9 million account. A decision will be made in 28 days. Last August, U.S.-based Reebok International gave its global media buying account to Grey Advertising of New York. Heater Advertising of Boston is the lead creative agency in the U.S. The incumbent on the account is Leo Burnett USA of Chicago. In Canada, the agency's Toronto office would localize U.S. creative and do the media buy.
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