GROUP TOUTS IMPORTANCE OF ADVERTISING
By Adnews Staff
Publicite Club de Montreal is letting Quebecers know how important advertising is. The organization will launch a campaign next month to show that advertising is the economic backbone of most media. Without advertising, media such as television, radio and free weekly newspapers would not survive. Magazines and daily newspapers would be too expensive. In addition, many of Quebec's cultural events would disappear without advertising. The campaign will use TV, radio, billboards, weekly and daily newspapers. It was created by Diesel Marketing Communication Design of Montreal. PCM is a non-profit organization that promotes publicity.
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