CANADIAN GEOGRAPHIC SHOWS OFF CANADA'S LANDSCAPE
By Adnews Staff
Canadian Geographic Magazine launched an outdoor campaign in Toronto last week to promote the magazine. The campaign uses three different executions and presents images associated with other parts of the world such as a desert and a tornado. Then the ads surprise the reader with the fact that the scenes are from Canada. The tornado ad features the headline: "Not Texas Geographic." The photo caption reads: "Barrie, Ontario." The campaign was created by Axmith McIntryre Wicht of Toronto. The agency was given the business about two months ago. Canadian Geographic talked to other agencies, but chose Axmith because it liked work the agency has done for Inco. Inco has advertised in Canadian Geographic.
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