DIESEL PICKS UP PHARMACEUTICAL BUSINESS
By Adnews Staff
Diesel Marketing Communication Design of Montreal has been given the $2 million Inhibace account from Fournier Pharma of Montreal. The drug combats high blood pressure. Diesel won the business last month after a competition with two other agencies. A campaign for Inhibace will begin later this month. It will appear in medical journals. Touche! of Montreal is handling media buying.
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