GAYLORD TO PROMOTE NEW THEATRES
By Adnews Staff
The Gaylord Group of Toronto is handling a project for Famous Players Inc. of Toronto to help the theatre chain open six new entertainment theatres over the next two months. The agency was chosen after a competition with Promanad Communications of Toronto. The new centres will be located in St. Catharines, Mississauga, Windsor and Ancaster, all in Ontario, as well as in Prince George and Riverport, both in British Columbia. The new theatres offer stadium seating, digital sound, an interactive game centre, party rooms and a variety of food options including Pizza Hut, New York Fries, Monsieur Felix and Mr. Norton Cookies and Famous Cafe featuring Starbucks coffee. The new theatres will be promoted using billboards, transit shelters, interior transit ads, radio, newspaper and free standing inserts. McKim Media of Toronto will handle the media buy. The first theatre opens later this week. Famous Players opened its first entertainment centre in Mississauga, Ont. earlier this year. The company handled the advertising for this theatre in-house.