CANADIAN AIRLINES OFFERS OLYMPIC PROMOTION
By Adnews Staff
Calgary-based Canadian Airlines is sending passengers to the Winter Olympic Games in Nagano, Japan in February. The airline launched a promotion this week offering 35% discounts on its fares to destinations in Canada, the U.S., Europe, Latin America and the South Pacific. In addition, customers purchasing a ticket from Oct. 17 to Oct. 28 will automatically be entered into a draw to receive a free trip for two to the Olympics. The prize includes air fare, accommodation, ground trasportation and tickets to two Team Canada hockey games, including one match against the U.S., women's downhill skiing, men's freestyle figure skating, ski jumping and speedskating. The promotion is being supported with a print and radio campaign created by Gee, Jeffery & Partners Advertising of Toronto.