POW! EXPANDS BRITISH AIRWAYS RELATIONSHIP
By Adnews Staff
POW! of Toronto has been given additional business from British Airways. The firm will be creating holiday borchures and support materials for the airline. The first brochure will be introduced in January. Support materials may include posters, pamphlets or special events. POW! got the business in a review with two other agencies, one in Toronto and one in Montreal. The incombent on the account was the promotional arm of Vickers & Benson Advertising of Toronto. POW! already produces national sales conferences for British Airways. V&B handles all other Canadian advertising for British Airways. POW! is the promotional arm of J. Walter Thompson of Toronto.
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