COMPAQ EXPANDS ARMADA LINE
By Adnews Staff
Compaq Computer Corp. of Houston has added another notebook computer to its Armada line of machines in the North American market. Called the 7770DMT, the computer features a 233 megahertz processor, a 20X CD-ROM three gigabyte hard drive with an optional upgrade to five gigabytes. In Canada, the 7770DMT will be incorporated into current newspaper and magazine advertising for Compaq's entire line of Armada notebook computers. The campaign was launched earlier this fall and was created by Ammirati & Puris/Lintas of New York. The agency's Toronto office localized the ads for the Canadian market and did the media buy.
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