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DIESEL GIVEN PROVIGO DISTRIBUTION BUSINESS

By Adnews Staff

Diesel Marketing Communication Design of Montreal got the $2 million Groupe Provigo Distribution account late last month. The company is a division of Montreal-based Provigo Inc., and is responsible for the company's small to mid-sized grocery stores such as L'interMarche and AXEP. Diesel got the account without a review. Groupe Provigo had seen work the agency had done for other retail clients. Diesel will launch a campaign for the company in January. The incumbent on the business is Desarts Communications of Montreal.

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