SECOND CUP REDESIGNS PACKAGING
By Adnews Staff
Toronto-based Second Cup Ltd. has revamped the packaging on its line-up of products including coffees, flavored coffees, teas, hot chocolate, apple cider and mulled cranberry beverages, as well as its chocolate-covered expresso beans. The new packaging is bold and upbeat. The coffee packaging uses a global message, while the tea packaging uses whimsical imagery. The redesigned packages were created by Tudhope & Associates of Toronto. The new packaging is being promoted using in-store posters created in-house. Second Cup is a specialty coffee retailer with 300 stores across Canada.
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