SPENCER STUART HIRES FIRST AGENCY
By Adnews Staff
Executive search consultancy firm Spencer Stuart Canada of Toronto is using its first agency to help promote its services, and will launch its first-ever full-scale ad campaign in January. The company hired Brandworks International of Toronto recently without a review. The agency has been doing project work for Spencer Stuart for a couple of months. The company decided to hire an agency because the business is competitive and it wanted to raise brand awareness, agency partner Bill MacDonald told Adnews last week. The campaign will likely use print, although MacDonald said it was too soon to confirm which media will be used. The campaign will target corporate customers and individuals seeking executive positions. Previously Spencer Stuart did little advertising, but when it did, the ads where created in-house.