NACK TO INTRODUCE BLADE-CHANGING KNIFE
By Adnews Staff
The Nack Company of Burlington, Ont. will launch its automatic utility knife to the North American market in January. Called The Nack, the knife features a patented rotary magazine that automatically changes blades. Users never have to touch a blade. The Nack will be marketed in Canada by Edge-Tech Canada of Burlington, Ont. In the U.S., it will be distributed by Tim Allen Signature Tool Line. The knife will carry the Tim Allen signature in North America. Tim Allen stars in the hit TV sitcom Home Improvement. In Canada, advertising for The Nack will begin in the spring, gearing up before Father's Day. The campaign will be created by Enterprise Advertising of Toronto.
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