SEARS TO SELL DTH TV SERVICE
By Adnews Staff
Toronto-based Sears Canada is into direct-to-home satellite TV service. The company is now selling Star Choice Television Network products through its retail outlets and general merchandise catalogue. Customers will be able to purchase the product and put the delivery, installation and programming on their Sears credit cards. Advertising for the service will begin in mid-October. It will be created in-house.
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