LCBO TOUTS ONTARIO WINES
By Adnews Staff
The Liquor Control Board of Ontario will highlight Ontario wines in its latest promotion that begins this week. The promotion will feature 73 red, white, rose and sparkling wines, inclding 20 Ontario VQA wines from 15 producers. All three Ontario wine regions will be represented: the Niagara Peninsula, Lake Erie North Shore and Pelee Island. LCBO stores will showcase displays and artwork depicting Ontario's wine country. Customers will receive a free 24-page Wines of Ontario guide to entertaining that includes product information, recipes and tips for matching Ontario wines with food. In addition, the stores will sell a jazz CD compilation. One dollar from the sale of each CD will go to the Children's Wish Foundation. Customers also have a chance to win one of four trips for two to Niagara-on-the-Lake. The in-store materials were created in-house. The promotion is also being supported using radio ads created by The Communique Group of Toronto. Strategic Objectives of Toronto is doing PR.