SARA LEE PROMOTES SILKY LEGS
By Adnews Staff
Sara Lee Hosiery of Toronto launched a transit campaign in Toronto and Montreal touting its Silky Resistance line of pantyhose. The ads feature legs clad in Silky Resistance pantyhose standing before several larger than life nasties such as a charging bull, a giant gorilla and a whirling tornado. The headline says, "Don't Run." The goal of the campaign is to promote brand awareness as well as the product's durability and its sheer, ultra-silky, feminine form. The campaign was created by Taxi Advertising & Design of Toronto.
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