STAR CHOICE OFFERS MORE PACKAGES
By Adnews Staff
Star Choice Television Network of New Brunswick is now offering 126 video and audio channels, as well as seven French TV packages and eight English packages. Prior to this, it had one French and one English package. The company has branded its packages under the name Total Choice. Customers can choose between Total Choice Bronze, Silver, Gold and Platinum. In addition, they can choose extra programming options with each package including: Family, Sports, Classic, Tunes, Laughs and Klingons. The Total Choice packages will be promoted using print, radio and TV advertising. Sponsorships will also be used. Advertising for Star Choice is done by SGC of Sackville, Ont. In addition, the DTH satellite TV company is trying to get gray market satellite users to subscribe to its service. Gray market subscribers bought their equipment from the U.S., but some of those services recently stopped airing in Canada. Star Choice will offer those customers a $250 discount on Star Choice equipment and they will receive four months of free programming. The deal will run until the end of October and will be promoted using print ads.