LABATT EXTENDS BASKETBALL SPONSORSHIP FOR TWO MORE YEARS
By Adnews Staff
Toronto-based Labatt Breweries of Canada has renewed its sponsorship deal with the Toronto Raptors. The package is a two-year contract and includes a variety of marketing and promotional activities including TV ads which begin next month, in-arena signage and a promotion featuring the "Raptors Dance-Pak." The ads will be created by Ammirati & Puris/Lintas of Toronto. Echo Advertising of Toronto will handle the promotions.
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