DIABETES ASSOCIATION LAUNCHES AWARENESS CAMPAIGN
By Adnews Staff
The Canadian Diabetes Association of Toronto launched a national PSA campaign this month to increase awareness of the disease. The ads target people over the age of 45 because about 90% of diabetes cases occur after that age. In addition, 1.5 million Canadians have been diagnosed with diabetes, while another 750,000 have the disease and are unaware of their condition. The campaign uses TV, radio, transit, magazine and newspaper ads to educate Canadians about the risks and symptoms of the diabetes. The ads feature quintessential moments in history. Trudeaumania and Woodstock are highlighted in the transit ads. Generational role models, The Byrds and The Crew Cuts are in the radio ads and lifestyle changes such as the mid-life crisis, hair loss and sagging that come with aging are used in the TV spots. The campaign was created by Manifest Communications of Toronto. The Canadian Diabetes Association is a national, independent, self-financing volunteer organization with 170 branches across Canada. It is a source of diabetes education, service and advocacy in Canada. In addition, its supports research to help manage and find a cure for diabetes.