PUROLATOR INTRODUCES 'ROUND-THE-CLOCK SERVICE
By Adnews Staff
Purolator Courier of Mississauga, Ont. launched a 24-hours-a-day, 365 days-a-year pick-up and delivery service this week. By calling the courier's 24-hour, toll-free number, customers will be able to order a shipment to be picked up and/or delivered at any time, on any day, anywhere across Canada. The service will be available in Toronto, Ottawa, Vancouver and Richmond, B.C. It will be rolled out nationally next year. Until then, customers outside the launch cities will have access to the toll-free number to track their packages through the night, or arrange for shipments to be handled during regular business hours. Hours of operation have also been extended at several of Purolator's shipping centres in the three cities, as well as Mississauga, Pickering, Barrie, Newmarket, Burlington, Oakville, London and Cambridge, all in Ontario, as well as in Burnaby, B.C. The service is being promoted using 30-second TV spots in Vancouver and Toronto, as well as a 60-second direct response TV ad. Direct mail, free standing inserts and telemarketing are also being used. The ads were created by Doner Schur Peppler of Toronto. Harrison, Young, Pesonen & Newell of Toronto did the media buy.