ZELLERS OPENS ANOTHER OUTLET IN CALGARY
By Adnews Staff
Toronto-based Zellers Inc. is boosting its presence in Calgary by opening its ninth store in the city this weekend. The new outlet will be promoted using flyers and in-store promotions created in-house. Customers will have a chance to meet soap opera stars from Another World and The Young and the Restless, as well as hockey legend Henri Richard. For the younger crowd, Zeddy and Dudley the Dragon will be on hand for pictures and to hand out coloring books. Edelman Public Relations of Toronto is handling PR for the grand opening events.
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