PETSMART EXPANDS TO ALBERTA
By Adnews Staff
PETsMART of Toronto will open its first Western Canadian outlet this week. Located in Calgary, the store will be 20,000 square-feet in size and feature more than 8,000 pet food and supply items. It also offers services such as full-service professional grooming shops and obedience classes, as well as adoption centres for homeless animals. The new store will be promoted using print, radio and outdoor advertising created by U.S.-based Evans Group. Cossette Communication-Marketing of Toronto handled the media buying. Edelman Public Relations of Toronto is doing PR. This is the 10th PETsMART location in Canada.
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