MARKETSOURCE TARGETS STUDENTS
By Adnews Staff
MarketSource Corp. of Toronto launched its cross-Canada, seventh annual Campus Fest '97 tour this week. The event travels to universities and features music, live entertainment, contests, games, foods, prizes and over one million samples. Campus Fest '97 delivers products, information and services to over 300,000 students. Students comprise 50% of the 18 to 24 year-old market and have over $5 billion in discretionary income. Sponsoring companies include Rogers Cantel, Colgate Palmolive, IBM Canada and S.C. Johnson. New additions to Campus Fest '97 include a Battle of the Bands contest, fashion shows and a Juno's tent, featuring past, present and future music.
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