UPCOMING CONFERENCE ON FUTURE OF DIRECT MARKETING
By Adnews Staff
Canada Post Corporation and the British Columbia Direct Marketing Association will present a full-day direct marketing seminar in Vancouver on September 11. The seminar will feature Dr. Martha Rogers, acclaimed direct marketing expert and co-author of the books "The One to One Future" and "Enterprise One to One". Her presentation will explore the pace and direction of technological progress, explore the capabilities and technology already available to marketers, and lay out her own principles on gaining "not market share, but share of customer." Also speaking will be Brian Broadway, director of Canada Post's direct marketing resource centre, Connexions. He will outline some time-tested and proven direct marketing tools and methods.