SCOTIABANK GOES ONLINE
By Adnews Staff
Toronto-based Scotiabank launched its online banking and discount brokerage services this week called Scotia OnLine and Scotia Discount Brokerage Inc. Scotia OnLine allows customers to get up-to-the-minute balances, pay bills, transfer funds and view their latest VISA transactions and statements. Scotiabank Discount Brokerage features Stockline, an Internet trading product allowing customers to buy and sell securities, view their portfolio, get real-time and delayed stock quotes and receive up-to-the-minute news on the markets. They can also personalize their securities trading home page. Initially, Scotiabank will promote the services using direct mail to current customers. In November it will launch a more extensive media campaign. Advertising for Scotiabank is done by Cossette Communication-Marketing of Toronto.