NICKELS TO EXPAND
By Adnews Staff
Nickels Restaurant of St. Laurent, Quebec opened its 35th Canadian outlet this week and plans to open another 14 restaurants over the next 19 months. The newest outlet is in Chicoutimi, Quebec, and the restaurants to be opened in the near future will be mainly in the Toronto area, with two being in Florida. The new Quebec outlet will be promoted using print and TV ads created by Tam Tam Publicite of Montreal. Currently, Nickels has outlets in Ontario and Quebec. There are four outlets in Ontario in Cornwall, Kingston, Ottawa and Kanata. Nickels is owned by five partners including singer Celine Dion. The restaurant chain offers a full family dinner menu including breakfast, hamburgers, pizza, chicken, ribs, steaks and seafood. At various times throughout the year it offers five-cent promotions such as: kid's eat for a nickel, second smoked meat sandwich for a nickel and second hamburger for a nickel.