CANWEST GOES WITH ONE NAME
By Adnews Staff
Winnipeg-based CanWest Global Television System has re-branded all of its owned and controlled TV stations in Canada under one name. All stations will now be known as "Global" beginning this week. "In a world of increasing fragmentation, it has become clear that the evolution to a single brand identity is essential from a strategic marketing standpoint and will result in heightened efficiencies," president and CEO Jim Sward says in a release. The move will result in just one piece of creative work being produced for all of the stations. Until now, on-air and print creative had to be tagged with five different station brands.
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