ALBERTO USES HOLLYWOOD GLAMOR TO PROMOTE HAIR CARE LINE
By Adnews Staff
Toronto-based Alberto Culver Canada recently launched a national print campaign for its TRESemme 4+4 Professional Formula hair care products. The ads promote TRESemme as a salon quality hair care line, capable of giving women glamorous hair at a reasonable price. The ads are black and white and use the same camera lensing and classical techniques used during the 1930s. The campaign was created by Bozell Worldwide of Toronto.
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