MBANX UPDATE
By Adnews Staff
Mbanx of Toronto will promote its first credit card using targeted direct mail and may use print in the future. The direct mail will be done in-house. Advertising for mbanx is done by Cohn & Wells and Vickers & Benson Advertising, both of Toronto. Mbanx introduced its first credit card last week targeted to the small office/home office market. Mbanx is the virtual bank of The Bank of Montreal.
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