POLLING DEVICE PROVIDES INSTANT FEEDBACK
By Adnews Staff
Opinionmeter Inc. of Oakland, California has developed an interactive data collection device designed to quickly collect and analyze on-site customer satisfaction surveys. Called the Opinionmeter, the product instantly tabulates responses and provides immediate access to survey results It also offers options for infrared technology via a serial cable data transfer to a PC. Results can be converted into graphs and charts for reports. When placed in a business lobby, customers can use the device to self-administer their own surveys. It takes advantage of customers' waiting time and captures their opinions while they are still fresh. The opinionmeter comes in two models: a hand-held model and a stand supported model. Both operate on batteries. In Canada, the opinionmeter has been promoted using trade ads and direct mail done in-house, as well as trade shows. The company promotes the device to licensees via the company newsletter. Opinionmeter is currently looking for Canadian licensees of the product. The device is available directly from the company. It is in use in the U.S., Sweden, Norway, the U.K., Brazil, Thailand and Malaysia.