ZOOM ENTERS HMV
By Adnews Staff
Zoom Media of Toronto began testing its postcard racks in HMV stores last week. The racks are in HMV superstores in Toronto, Vancouver and Montreal, as well as a few mall stores. The postcards are advertising vehicles for companies. They are placed at the entrances of the stores for consumers to pick up. Advertisers included on the HMV racks include Julius Schmidt of Canada, Molson Breweries, Swatch and Polygram. Zoom Media also sells advertising space on postcards in restaurants, bars and cafes in Toronto, Calgary, Edmonton, Toronto and Montreal, on posters in university and college bathrooms and space on backlit boards in universities and colleges.
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