FAIRVIEW TOUTS NEW INTERACTIVE KIOSKS
By Adnews Staff
Fairview Mall shopping centre in Toronto is the first showplace for InfoMall kiosks from Two Dimensions: Advertising by Design of Toronto. The kiosks are combination directories and message centres. Shoppers can call up information on current events, find out the location and hours of stores in the mall and leave messages for friends and family. InfoMall is supported by point-of-purchase materials in teh mall, as wall as in TV and newspaper ads for Fairview which began earlier in the summer. The InfoMall logo will appear in all newspaper, TV and transit ads for the shopping centre throughout 1995. "We developed the system because we believe that customer service is by far the most important element of shopping centre marketing," says agency president Derek Martin in a release.