EPSON PROMOTES PRINTERS FOR STUDENTS
By Adnews Staff
Epson Canada of Toronto will launch a back-to-school campaign later this summer for its line of Stylus color printers. The campaign will use radio, transit and newspaper, as well as trade and consumer publications. The ads will be created by Ammirati & Puris/Lintas of New York. Epson will handle the media buy in-house. The machines in the Stylus line of color printers are the 400, 600, 1520, 3000 and Photo. In addition, Epson has lowered the price of its 400 model from $349 to $299.
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