FLEET CARD PROGRAM COMES TO CANADA
By Adnews Staff
Wright Express will bring its Universal Fleet Card program to Canada at a date yet to be determined. The card will be accepted at Esso gas stations and Mr. Lube sites across Canada. The Fleet Card program is a charge card for truck drivers who do cross-border driving. It gives fleet managers more information on fueling such as costs, type of gas used, odometer readings and when the driver is refueling. When Wright Express gets closer to a launch date it will initially promote the progarm to its fleet base in the U.S. through its sales force and company newsletter. It may also do some business-to-business advertising in Canada, which will be handled in-house.
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