BOMBARDIER ENCOURAGES SAFE DRIVING
By Adnews Staff
Bombardier Marine Products Division of Montreal kicked off its summer watercraft safety campaign last week. The program will use national radio, TV and print public service announcements, as well as on-location posters created in-house. The program will also include the Molson Breweries Take Care On the Water watercraft safety clinic, the Bombardier SEA-DOO loaner program, which makes personal watercraft available to the Royal Canadian Coast Guard, the Ontario Provinical Police and other law enforcement and safety organizations, as well as a dealer safety certification program. PR for the safety campaign is being done by Langdon Starr Ketchum of Toronto.
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