PFIZER TO DISTRIBUTE ANIMAL HEALTH PRODUCTS ONLY TO CLINICS
By Adnews Staff
Pfizer Animal Health of London, Ont. has decided to sell its products exclusively through veterinarians and withdraw them from the over-the-counter retail market. Although Pfizer will continue to promote the products to consumers, initally it will target mainly veterinarians. The move was made so consumers will have direct access to professinal advice with their purchase, ensuring consistently correct treatment, dosage and administration. Advertising for Pfizer is done by Cormark Communications of London, Ont. PR is done by McManus Elliott Communications of Toronto. Pfizer manufactures products for livestock and companion animals including antibiotic and feed supplements, as well as animal vaccines.
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