HEINZ COMPLETES SALE H.J.
By Adnews Staff
Heinz Company of Pittsburgh has completed its deal to sell its frozen foodservice business to McCain Foods Ltd. of Florenceville, New Brunswick. The agreement includes the sale of Heinz's Ore-Ida appetizer, pasta and potato foodservice and the five Ore-Ida plants that manufacture the products. The sale is part of Project Millenia, Heinz's plan to refocus its efforts on its major brands such as its Ore-Ida retail frozen potato and pasta businesses. Heinz also plans to spend 30% more on advertising over the next two years. Advertising for Heinz in Canada is done by DDB Canada of Toronto. Heinz has 50 affiliates operating in 200 countries and offering more than 4,000 products. Among the company's famous brands are: Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie's, Plasmon, Farley's, The Budget Gourmet, Earth's Best, Ken-L Ration, Kibbles 'n Bits, Orlando, Olivine and Guloso.