KEITH'S AD SERIES LIVES ON
By Adnews Staff
Toronto-based Labatt Breweries of Canada recently launched a new TV commercial in Nova Scotia for Alexander Keith's India Pale Ale. The spot is the fifth in a series featuring British Admiralty officer Broderick and his soldiers in a relentless pursuit of Nova Scotian privateer Roger. Roger is a local hero who stole the Admiralty's supply of Alexander Keith's last year. This year, the Broderick is foiled not only by Roger but also by his loyal soldiers, who are eventually won over by the Nova Scotian way of life. The ad was created by Corporate Communications Ltd. of Halifax.
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