BBM SIGNS UP FIVE VANCOUVER STATIONS
By Adnews Staff
The five private TV stations in Vancouver have signed on with Toronto-based Bureau of Broadcast Measurement to use the organization's people meters for the next five years. The people meters will use technology developed by Taylor Nelson AGB of the U.K. BBM has licensed Taylor Nelson's people meter system, including its Picture Matching Technology, which handles digital video compression without modification. BBM will begin the service in September 1998. A year later BBM will expand the service to Toronto, and in the Ontario and Quebec regions. The service will be available nationally by the year 2000. BBM opted out of its deal with Nielsen Marketing Research last month.
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