WTO STANDS ON SPLIT-RUN RULING
By Adnews Staff
The World Trade Organization has outlawed the Canadian federal government's tax and subsidy protections for Canadian magazines, leaving the government scrambling to find new ways to support domestic magazines. The appeal body of the Geneva-based organization has upheld an earlier ruling ordering Ottawa to stop imposing an 80% tax on advertising in split-run Canadian editions of U.S. magazines. The government put the tax in place to shut down split run publications, which are U.S.-based magazines, with little Canadian content to attract Canadian advertising dollars. The WTO has also ruled that the federal government can't give preferential postal rates to Canadian magazines.
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