ROYAL INCREASES PERSONAL INSURANCE BUSINESS
By Adnews Staff
Toronto-based Royal Insurance Company of Canada and its affiliate, Western Assurance Company, have bought the personal lines business of The Hartford Financial Services Group. The move was made because Royal wants to strengthen its personal lines business and Hartford wants to focus on its commercial lines. Hartford's personal lines business accounts for about $25 million in written premiums. Advertising for Royal is done by McArthur Thompson & Law of Halifax. Hartford is an international insurance and financial company. Royal Insurance and Western Assurance are part of the Royal & Sun Alliance Insurance Group.
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