CHRISTIE BROWN GETS MORE LOW-FAT
By Adnews Staff
U.S.-based Christie Brown & Co. brought three new SnackWell's low-fat snacks to the Canadian market last week. The new products are Chocolate Cherry brownies, Banana Squares and Vinegar & Garden Herb Potato Thins. The brownies and banana squares were on U.S. store shelves last year. The potato thins are only available in Canada. Radio ads for the entire SnackWell's line will begin later this month. Magazine ads will begin running in July. Harrod & Mirlin of Toronto is handling the ad campaign, while Strategic Objectives of Toronto is doing Canadian PR. Christie Brown says its Vinegar & Garden Herb Potato Thins have 3.8 grams of fat while a 50 gram bag of potato chips has 18 grams of fat. A half-cup of dry roasted peanuts has 36 grams of fat and two cups of buttered popcorn have 13 grams of fat. SnackWell's brownies have two grams of fat while a regular brownie has nine grams of fat.