ONTARIO PORK TURNS TO TV
By Adnews Staff
Ontario Pork is using TV for the first time in 10 years to promote the meat. The move was made because the organization has repositioned pork as the "Smart Meat." The tag line for the ad is, "Feel free to love it." The rest of the ad tells you pork is good value, good for you and has good taste. In the past, Ontario pork has promoted the meat using print. The TV commercial was created by The Gingko Group of Toronto.
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