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NESTLE SHIFTS AGENCIES

By Adnews Staff

Toronto-based Nestle Canada has moved two of its accounts over to Publicis*BCP of Toronto. The agency will now handle advertising for the Nestle Quik and Stouffer's brands. The move was made in a worldwide realignment. The incumbent on these products was FCB of Toronto. BCP already handles the company's ice cream business. MacLaren McCann of Toronto creates ads for Nestle chocolate and nutrition products. Optimedia of Toronto does media buying for English Canada, while Marketel of Montreal handles French media buying.

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