MOOSEHEAD PUTS PROMOTION INTO RERUNS
By Adnews Staff
Moosehead Breweries of Halifax will launch its second music CD promotion next week. Specially-marked 12-packs of Moosehead beer sold in the Maritimes during June and July will contain one of five exclusive CDs. The bands featured are the Barra MacNeils, Chris Cummings and Shirley Myers, MacKeel, Rawlins Cross and a French compilation which includes Danny Boudreau, Janine Boudreau, Cayouche and Denis Richard. TV and print advertising support the promotion. It was created by TBWA Chiat/Day of Toronto. The CDs were produced by Morel Promotions of Dartmouth, Nova Scotia. Moosehead ran a similar promotion last October. The brewer says its sales incrreased by more than 100% during the promotion.
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