GRIFFIN BACAL VOLNY GETS KEYS TO CASCAR ACCOUNT
By Adnews Staff
Griffin Bacal Volny of Toronto is in the driver's seat of the Canadian Association for Stock Car Auto Racing account. The agency will be mainly handling PR with some advertising involved as well. Until now, the business was handled in-house, but CASCAR wanted to hire an agency because it has a new title sponsor and a large program, agency public relations vice-president John Morris told Adnews yesterday. Griffin Bacal Volny won the business without a review. The agency had been in contact with CASCAR for some time. In addition, Griffin Bacal handles advertising for Castrol, CASCAR's new national title sponsor. Advertising is done on an event-by-event basis, which are generally promoted through local media. CASCAR organizes a 20-event racing series at 15 tracks across the country. It is the regulatory body of stock car racing.